Pornhub, which was launched in Montreal, Canada, back in 2007, stands among the leading adult websites in terms of users. The establishment features a free account and a premium account. Users enjoy HD adult videos in the Premium account because they pay the required fee before they can watch.

On an announcement issued the platform, users would subsequently pay for these adult videos using either Bitcoin or Litecoin cryptocurrencies. This decision was targeted at growing the hub's options and perhaps attracts an even wider audience.

Strategic Move

Although Pornhub and Pornhub Premium operate under the same website, they represent two different brand arms. For instance, according to Similar Web, Pornhub attracts an approximate count of 3 billion visitors each month. Pornhub Premium, on the other hand, would hit almost 286 million in one month before trickling down to around 98 million two months down the line.

With the new provision allowing users to pay for videos through Bitcoin and Litecoin, the Pornhub Premium arm of this popular brand was expected to rise in terms of visitor scores. This would propel the company towards the more desirable direction in terms of visitors. At the same time, the move was strategic by both crypto platforms as it encouraged massive crypto adoption.

The Pornhub-Crypto association

It all started in 2019 after Pornhub came public about PayPal's decision to terminate all payouts that exceeded $100,000. During this time, PayPal was among Pornhub's most used processors for payment. With the termination, therefore, millions of performers working with Pornhub had to find an alternative means to process and receive their payment.

This was the time when the firm made a public announcement that crypto pioneers introduced Bitcoin to the platform. Their selling point with this introduction would be that Bitcoin was decentralized and would therefore provide a well-established means for sending or receiving payments.

As it stood, Pornhub as a brand had already set a long relationship with cryptocurrencies because they were already processing payments using Verge and TRX by Tron. They also went forward to start allowing USDT.

The decision that Pornhub Premium would be accepting both Bitcoin and Litecoin adds to a long history of value-adding relationships between Pornhub as a brand, visitors who used the website, and the entire crypto space. Indeed, this was amazing news because henceforth, bigger firms would become more forthcoming towards crypto being used as a mode of payment.